Identity and Rebrand Design
Logo, Website, Email Templates, T-Shirt, Stationary - Letterhead & Business card, Icons, Motion Graphics, Brand Standards, Social Media Assets
Between Friends is a non-profit agency dedicated to breaking the cycle of domestic violence and building a community free of abuse. I had the pleasure of working in a team of 4 at Columbia College Chicago for a practicum to rebrand the visual identity of Between Friends. We did a variety of strategic planning from mood boards, creative briefs, mockups, different variations of logo designs and more.
Our challenge was creating a logo and finding the right color palette that was able to appeal to a diverse audience and give Between Friends a modern, friendly and more inclusive identity for their services.