Identity and Rebrand Design

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**View Brand Standards**

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Between Friends is a non-profit agency dedicated to breaking the cycle of domestic violence and building a community free of abuse.  I had the pleasure of working in a team of 4 at Columbia College Chicago for a practicum to rebrand the visual identity of Between Friends. We did a variety of strategic planning from mood boards, creative briefs, mockups, different variations of logo designs and more.

 

Our challenge was creating a logo and finding the right color palette that was able to appeal to a diverse audience and give Between Friends a modern, friendly and more inclusive identity for their services. 

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Logo • Website • Email Templates • T-Shirt • Stationary - Letterhead & Business card • Icons • Motion Graphics • Brand Standards • Social Media Assets

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