Gatorade Lite was done as a school project for Columbia College Chicago.
Gatorade Lite was created to give users a dynamic and fresh outlook of the original energy drink, GATORADE. 3 vibrant colors for 3 different themes to represent strength, energy, and power. Gatorade Lite's sole purpose is to give natural energy with low calories to people that need a boost in their daily lives. Its design was to show a sense of motion of moving forward and being bold with a variety of patterns and big typography.