Identity Design

Logo, T-shirts, Clothing Tags, Storefront, Tote Bag, Box

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This rebrand was done for a school project at Columbia College Chicago.

 

Buffalo Exchange is a privately owned, family-operated fashion resale retailer that buys and resells used clothing. The company needed a rebrand due to the lack of clarity and overuse of different fonts and styles to be "unique." I wanted to give them a stylish logo, to express their passion for fashion and vintage, that can be the face of their fun company.